Gregory W. Couch

CEO & Founder

In 2005, Greg Couch began his wealth management career as an advisor for Morgan Keegan in Lexington, KY. He quickly discovered a void in the investment industry and set out to create a platform for advisors like himself with a want to serve clients in a true fiduciary capacity.

Mr. Couch founded Meridian Wealth Management in 2009, then set out to surround himself with like-minded professionals to build a firm that supports both clients and the advisors who serve them. Meridian Wealth Management is a $3.5 billion (as of 06.30.24) firm where more than 40 advisors in four cities support more than 900 client families throughout the U.S.

Meridian has grown to give Greg the ability to oversee the day-to-day operations of the business and provide care and service to his clients. With more than 15 years of experience in the field, Greg has been able to hone his process regarding wealth management. He specializes in working with high net worth individuals and institutional investors, including foundations, endowments, and retirement plans.

Greg is a proud Kentuckian and an active member of the Lexington community. He serves as a Chairman of the Board for Appalachian Regional Health Care (ARH).

Greg resides in Lexington with his wife and three children. When he isn’t working with clients, he enjoys traveling, playing golf, and following collegiate sports and the NFL.

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